Look out, PayPal – Introducing Apple Pay for the web
Apple announced its move into the online payment space this Monday with the unveiling of Apple Pay for the web. It’s a huge addition to Apple’s payment platform, as it now puts Apple in a competitive position with online payment’s giant PayPal. Online payments via Apple Pay appear to be just as seamless and smooth as Apple Pay’s in-store payments, so PayPal may need to up its game. Let’s take a closer look at Apple’s latest offering.
Apple Pay online is super simple. At checkout, users click the Apple Pay button and authenticate the payment via their Apple Watch or the Touch ID sensor on their iPhone, and voila. Apple says the online payment service will be supported by an expansive set of online retailers and storefronts. Notable websites on-board with the service include Etsy, Kickstarter, Zulily, Kohl’s, Nike, United Airlines, Expedia, Fandango, Open Table, and Target.
Craig Federighi, Apple’s VP of Software Engineering for both iOS and macOS, demonstrated how easy Apple’s latest software can make booking a night out. He used Siri to message a friend, found a good movie (again using Siri), and booked tickets with Apple Pay. Pure convenience. Look out, PayPal.